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From DigiDay Mobile: Focus on the Consumer Not the Device


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Contributor Brian Reich, at MediaFlect, has written that we must focus on the consumer, not the device, after attending DigiDay Mobile on our behalf.


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Mobile (Wo)Man on the Street


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For another of our Naked Media “Man on the Street” interviews, we went out to find out ahead of our show on mobile communication to ask how people are really using their cellphones and smartphones. And, as usual, we discovered … Continue reading


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Naked Media: Mobile Control vs. Desire


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Bob Walczak of RingLeader digital, Jerry Rocha of Nielsen and host Dorian Benkoil discuss how cellphone companies (the carriers) are striking the balance between controlling their networks and letting people access whatever they want, how demand for subscription video is … Continue reading


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Mobile Research: Sponsors and Partners


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Dorian’s been writing about the friction in the mobile space between the phone companies and everyone else — especially marketers and advertisers. One reason we’re so interested in mobile is because of the new mobile research project we’re working on, … Continue reading


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