What We Do

Teeming Media is a full-service strategic editorial and business consultancy, helping companies manage their digital media and events toward specific business objectives. With decades of experience, we are uniquely positioned to help you conceive, create and manage media and establish the metrics for their success. Our services include:

We focus on objectives: Defining them, analyzing them, and making sure the processes you implement drive those objectives–revenue, audience development, lead generation, etc. Our focus is clear, and our recommendations specific, actionable and measurable. Let us help you earn more revenue, increase profits, reach more audience, generate leads, create “buzz,” and meet other business objectives.

Strategic Business Analysis, Planning and Positioning

Business Plan Analysis: We draft or improve your business plan to focus and target objectives, positioning your properties for growth or sale. We analyze financial statements with the latest and most powerful financial and statistical techniques, mapping them to your business imperatives. Our analysis of whether The Wall Street Journal should go to a fully ad-supported model was widely quoted, including in Business Week.

Tactical Execution: We develop digital strategy, tactics and positioning to drive the business forward months and years into the future, with evaluation of editorial, business, distribution and production, digital media and financial evaluation. Our models usually focus on mixed revenue streams.

Sales/Business Development: We help you understand and implement standard and new advertising techniques, implement sales programs, develop business partnerships, even develop presentation and speaking kits to land advertising and partnership revenues.

Website Evaluation, Recommendation: Using the latest Web analytics techniques, we evaluate metrics, funnels, SEO, search, etc., to quantitatively and incrementally improve business metrics across all sites, while staying focused on strategic and editorial imperatives. We make specific, actionable recommendations in everything from designing a site or homepage to deciding whether and how to launch blogs, vlogs, widgets, mobile services, podcasts, targeted emails, RSS and other media.

Research

We conduct and write research on the media and information space. We conduct both custom and self-generated reports. We powerfully compile, write and edit reports from existing research, conducting extensive in-depth supporting interviews. Previous reports include:

Content: Editorial Team Leadership Toward Specific Business Objectives

We have built and managed major Web sites and sections, including a small business area for CNET.com, a blog network, subscription and video products for mediabistro.com, new community and social areas for TopButton.com, shored up the NYConvergence.com blog, and we can do the same and more for you.

Some of our successes:

  • Helped a large technology-oriented Web publisher develop and build a highly effective small business section on their site.
  • Helped a fashion industry Web and email publisher create and launch new products, develop and measure audience, grow its lists, achieve new revenues and further engage its community.
  • Helped a trade magazine publisher understand and develop metrics for existing and Web properties.
  • Developed new subscription, video and free Web products for a large media industry Web and events company.
  • Created and developed targeted and profitable events for numerous industry publishers and groups.

Education, Facilitation and Training

We train your editorial or sales staff in the imperatives of digital media. Just some of our recent sessions have been in:

  • Web Analytics: How to understand and interpret digital data.
  • Sales: Making an email sales force a Web sales powerhouse.
  • Sales II: Teaching a print team the imperatives of Web and other digital sales.
  • The Business: Training non-business people in the business of Web media.
  • Blogging for Dollar$: How to create, maintain and build a blog network.
  • The State of Digital Media: A global look at media now and into the future.

Event Conception, Planning and Execution

We use our contacts and expertise to assemble, program and execute high-profile, revenue generating events, often wrapped into a concurrent media strategy. Some recent successes include:

  • Future of Business Media Conference/Programming.
  • Magazine Publishers of America 24/7 Digital conference/Programming.
  • NY:MIEG Gold/Teeming Media: Breakfast with Roger Black.

You can see more on our full range of events services here.

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