Live from the ScribeMedia studio in downtown NYC, Dorian Benkoil of Teeming Media sits down for a live video live video interview with renown designer Roger Black and Complex Media CEO and Publisher Rich Antoniello to talk about the state of media and magazines.

Rich Antoniello says he’s figured out the formula to make the ever-feisty Complex magazine work on the Web and other platforms. Roger Black has his own designs for ways to present news and information seamlessly on everything from a netbook to the iPhone. With the magazine industry in trouble, even upheaval, what makes it work? And what will work in the future? We’ll talk with the strategic thinker, vaunted designer and entrepreneur, and with the leader of the cross cultural magazine for men that claims to have energized its audience and made real money online. And, as always, we’ll make sure there are “aha” moments where we give you the tools to use what’s being discussed. Plus, we’ll throw in “Shallow Thoughts” humor and other treats.

Register now to ask questions and get in on the discussion right away. You will also receive a reminder email to tune in for the live show the day before.

What are the ways a nascent news site can figure out if it has a business?

We’re helping iReporter and the Reynolds Journalism Institute do a “Business Assessment” for news sites. It will be developed continually through July. Feel free to join the group, and share your thoughts, ideas and questions, and make sure the tools we develop are of maximum use to you and others.

We’re at Digital Hollywood’s Advertising 2.0 Conference, at the IAC building in NY. Follow coverage at Naked Media blog, and MediaFlect. And on Twitter with hashtag #dhadv.

Follow the coverage of Internet Week here. Dorian is serving as editor in chief of this site, with nine “Social Communicators” giving their take on events.

And see a roundup of their Tweets, video, Flickr feeds and more here, at a special page on the Pepsico site that includes some nifty mashups, including one from (it seems) Slash 7 that gives a pictorial representation of the Tweet-o-sphere surrounding the topics.

Tad Smith, the CEO of Reed Business, home to dozens of publications including Variety, Broadcast and Cable, and Multichannel News last week on CNBC questioned the idea that “free” is the best price for media. “Price communicates a lot of value, and when it’s free, it really says it’s not worth anything,” he said, also noting that we’re conditioned to believe, “you get what you pay for.”

In another part of the show, not in this linked video, he said that Reed is considering charging for its publications that are currently free online.

What do you think? Can ads, alone, support a news operation? What are the other means to doing so — subscription, e-commerce, events, and so on. Should you charge — especially if your site is for a limited audience defined either by geography or subject? How can you figure it out before taking the first steps?

We’re helping the Reynolds Journalism Institute come up with pointers. Share your thoughts here. The RJI’s ‘Collaboratory’ Business Assessment group is coming up with pointers.

And the show, with Jon Gibs of Nielsen, and Todd Juenger of TiVo, talking about the ins and outs of media measurement.

On Naked Media today, we opened with a joking jingle about media measurement. A few of you have asked for the lyrics. Here they are. Thanks for watching. Next show, June 23, we’ll have Rich Antoniello, publisher of and CEO of Complex Media, which publishes Complex magazine.

{Spoken Open) Want to figure out your audience, measure it, figure out what’s going, who’s watching, reading, listening, interacting?
Not so simple, is it?
I’ve written what might be the first ever jingle about media measurement. To the tune of the old “Have it Your Way” Burger King commercials:

Niielsen Hitwise Comscore Quantcast
Media Metrix, TiVo, Atlas
All we ask is that you let us.
Measure your way

Surveys, cookies, panel data
Then you do your brandlift later
Who cares if it’s still in Beta
Measure your way!

AND DON’T EVEN GET ME STARTED ON MAGAZINES

Analytics straight from Google
Yahoo lets you have a boodle
A2M2, use you noodle.
And we engage!

TRP and GRP
And then they had to add a Plus 3
But why can’t they ever tell me
What’s in my brain?

YEAH, THAT’S WHAT WE REALLY WANT TO MEASURE.

= = = =
These stanzas, below, were not in the video, but I had written them then cut them later:

Media Buyers, Media Sellers
Measure ladies, measure fellers
Rich and poor and Rockefellers
Measure your way

BPA and circulation
ABC across our nation
Pass-throughs, based on observation
Measure your way

Tune in to Naked Media, Tuesday, May 19, Noon ET. Register now to ask questions and get a reminder.

Measuring media has never more crucial. Marketers want to justify every penny spent and make sure they’re hitting just the right audience. But even vaunted media brands are struggling to justify their claims. Along comes TiVo, promising to measure audience as never before. Nielsen says it measures better than anyone. Naked Media host Dorian Benkoil will ask our guests, executives Jon Gibs from Nielsen and Todd Juenger from TiVo, to explain what they’re doing, how they’re challenging each other, and how anyone can make sense of the myriad ways to try to measure media today — time spent, composition, engagement, and dozens of other “metrics”.

We’ll also discuss other leaders in the space. And, as always, we’ll make sure there are “aha” moments where we give you, our users and participants, the tools to use what’s being discussed. Plus, we’ll throw in “Shallow Thoughts” commentary and other treats.

Register now to ask questions and get in on the discussion right away. You will also receive a reminder email to tune in for the live show the day before.

Watch it live on Scribe Media. With occasional interviews by Dorian between panels.

And catch Dorian’s Twitter feed from the show here. And others’ on hashtag #streamingmedia.

Catch the seminar with Amy Webb, author of our paper on Content Management Systems, on Wednesday, May 6, at noon ET,at the Magazine Publishers of America headquarters in New York. Or on the Web. Get details and register here. Plus, get a 50% discount on our CMS paper. Find out more, get an excerpt, or order it here.