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Meanwhile, on MediaFlect…

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August 18th, 2009

Who Will Pay What for News

Was watching the FOCAS seminar on media at the Aspen Institute when consultant and colleague Steve Outing presented some models for how to pay for news, and he quoted Dorian as saying: “There’s not a silver bullet — the industry is in severe disruption and folks need to change their models, almost building a new business from scratch, throwing out old assumptions.” Further bullet points we gave him, that he presented, of what content people will pay for:

* People will pay if it’s valuable and they can’t get it another way:
* Really intensive stats about their beloved sports team(s)
* A directory or information organized in a way that’s much better than free
* Really top-notch business analysis
* Training or information that will make them money, long- or short-term

July 6th, 2009

Next Naked Media: Betsy Morgan, Boxee CEO Avner Ronen

Naked Media: Avner Ronen, Betsy MorganAvner Ronen, CEO of fast-growing media aggregation and social networking startup Boxee, doesn’t shy from speaking his mind — even when it gets him in trouble with major TV networks. Betsy Morgan knows TV networks from the inside — she led CBS News digital — and how to bring a startup to the next level, as the CEO of Huffington Post.

We’ll ask Avner and Betsy your questions as well as things on our minds, such as: Can Boxee negotiate the TV network demands and ongoing disputes with Hulu? What’s up with their recently-announced redesign and new features? Can Comcast’s attempts to challenge Hulu possibly succeed? Why did Betsy leave (was she really booted?) the HuffPost and what’s next for her? Whither HuffPost now that a venture capital executive is in charge? And money money money: who’s making it, how to make it, and much much more.

Plus as, always, the innovative ideas and “aha” moments you can use, fun with Dorian’s “Shallow Thoughts,” and other recent coverage.

Register now to ask questions and get in on the discussion right away. You will also receive a reminder email to tune in for the live show the day before.

June 30th, 2009

The Media Consumer’s Bill of Rights

We spend a lot of time thinking about business models, the best way to get audience, revenue, build the right system that will increase advertising, revenue shares, transaction fees, registrations and on and on.

We (sad to say) don’t ask enough “what’s right for the user,” the audience, the reader the media consumer. Today, after Naked Media, Complex Media CEO Rich Antoniello expressed his belief that open, open-source, HTML, cross-platform, sharing, was the way it would go, that media had to go. I (Dorian) agreed and immediately thought that was best for the consumer — and that by orienting ourselves that way we might be oriented in the right strategic direction, as well.

Here are the start. Tell us your thoughts, too. The Media Consumer’s Bill of Rights.

June 30th, 2009

Naked Media’s ‘Shallow Thoughts’ - Today at Noon ET

Here’s the script for today’s Shallow Thoughts, airing on Naked Media at noon ET, then later on demand.
Our guests are designer Roger Black and Complex Media CEO Rich Antoniello. More details are here, where you can sign in to watch and ask questions.

And here, from Peter Kafka is a more serious take on what Comcast is doing and the possible implications for TV networks and consumers.

The script:

OK, SO NEXT MONTH COMCAST IS GOING TO START A NEW SERVICE TO LET THEIR PAYING CUSTOMERS GET CABLE TV PROGRAMMING ONLINE.
It’S PART OF WHAT THEY’RE CALLING “COMCAST ON DEMAND ONLNE” OR, SOMETIMES, “TV EVERYWHERE”
OTHERS ARE CALLING IT THE “ANTI-HULU.”

BUT WAIT, DIDN’T COMCAST LAUNCH A SITE CALLED “FANCAST” THAT HAD A LOT OF FREE PROGRAMMING FROM HULU, ALREADY?
AND CAN’T I ALREADY GET A LOT OF CABLE PROGRAMMING ON HULU FOR FREE?

AND DON’T THE TV NETWORKS THAT PROVIDE HULU’S PROGRAMMING ALSO PROVIDE A LOT OF PROGRAMMING ON COMCAST?
AND DIDN’T THEY SAY THAT TIME WARNER IS IN AN ALLIANCE WITH COMCAST TO TEST THIS NEW SERVICE?

AND DIDN’T COMCAST SAY THEY’RE GOING TO USE FANCAST TO LAUNCH THE NEW SERVICE FOR 5,000 OF THEIR PAYING CUSTOMERS?

SO LET ME GET THIS STRAIGHT: COMCAST AND TIME WARNER ARE GOING TO LAUNCH A SERVICE TO COMPETE WITH HULU USING THE PLATFORM COMCAST USES TO PLAY PROGRAMMING FOR FREE THEY GET FROM HULU.

GOT THAT?

June 16th, 2009

Next Naked Media: Roger Black and Complex’ Rich Antoniello

Naked Media: Roger Black and Rich Antoniello

Live from the ScribeMedia studio in downtown NYC, Dorian Benkoil of Teeming Media sits down for a live video live video interview with renown designer Roger Black and Complex Media CEO and Publisher Rich Antoniello to talk about the state of media and magazines.

Rich Antoniello says he’s figured out the formula to make the ever-feisty Complex magazine work on the Web and other platforms. Roger Black has his own designs for ways to present news and information seamlessly on everything from a netbook to the iPhone. With the magazine industry in trouble, even upheaval, what makes it work? And what will work in the future? We’ll talk with the strategic thinker, vaunted designer and entrepreneur, and with the leader of the cross cultural magazine for men that claims to have energized its audience and made real money online. And, as always, we’ll make sure there are “aha” moments where we give you the tools to use what’s being discussed. Plus, we’ll throw in “Shallow Thoughts” humor and other treats.

Register now to ask questions and get in on the discussion right away. You will also receive a reminder email to tune in for the live show the day before.

June 15th, 2009

The Business of News

What are the ways a nascent news site can figure out if it has a business?

We’re helping iReporter and the Reynolds Journalism Institute do a “Business Assessment” for news sites. It will be developed continually through July. Feel free to join the group, and share your thoughts, ideas and questions, and make sure the tools we develop are of maximum use to you and others.

June 10th, 2009

Advertising 2.0 Conference

We’re at Digital Hollywood’s Advertising 2.0 Conference, at the IAC building in NY. Follow coverage at Naked Media blog, and MediaFlect. And on Twitter with hashtag #dhadv.

June 1st, 2009

Follow Internet Week

Follow the coverage of Internet Week here. Dorian is serving as editor in chief of this site, with nine “Social Communicators” giving their take on events.

And see a roundup of their Tweets, video, Flickr feeds and more here, at a special page on the Pepsico site that includes some nifty mashups, including one from (it seems) Slash 7 that gives a pictorial representation of the Tweet-o-sphere surrounding the topics.

May 26th, 2009

Is ‘Free’ The Right Price for News?

Tad Smith, the CEO of Reed Business, home to dozens of publications including Variety, Broadcast and Cable, and Multichannel News last week on CNBC questioned the idea that “free” is the best price for media. “Price communicates a lot of value, and when it’s free, it really says it’s not worth anything,” he said, also noting that we’re conditioned to believe, “you get what you pay for.”

In another part of the show, not in this linked video, he said that Reed is considering charging for its publications that are currently free online.

What do you think? Can ads, alone, support a news operation? What are the other means to doing so — subscription, e-commerce, events, and so on. Should you charge — especially if your site is for a limited audience defined either by geography or subject? How can you figure it out before taking the first steps?

We’re helping the Reynolds Journalism Institute come up with pointers. Share your thoughts here. The RJI’s ‘Collaboratory’ Business Assessment group is coming up with pointers.

May 21st, 2009

Naked Media: The Measurement Jingle (and Show)

And the show, with Jon Gibs of Nielsen, and Todd Juenger of TiVo, talking about the ins and outs of media measurement.

Topics

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