Tune into Naked Media on June 30 to discuss this and other advertising and PR with digital strategists from Ogilvy and Marsteller.

Viral video is, well, viral. Which means it’s out of control and spreads beyond wherever it’s launched from.

For handlers of the Dove brand, that was considered a good thing when its “Dove Evolution” video (also above) was picked up around the Web and got more than 7 million views on YouTube. But it also launched parodies, like this one, with the tagline: “Thank God our perception of real life is distorted. No one wants to look at ugly people.”

And what about the award-winning but fake J.C. Penney “ad” that shows a teenage couple scheming to hide their sexual exploits from the girl’s mom? J.C. Penney is very upset, and by the time you click on the below, it might have been removed from YouTube.

On Tuesday, June 30, we’ll be talking to digital strategist Ben Ezrick of Ogilvy, who produced the Dove campaign, and Erin Byrne, Chief Digital Strategist at PR firm Marsteller about viral video and other uncontrollable media on Naked Media, the show we’re producing in partnership with Scribe Media.

In the next episode of of Naked Media, we cage two digital strategy ninjas - Erin Byrne, digital strategist from Marsteller, and Ben Ezrick, who handles digital strategy for advertising agency Ogilvy - and see what happens. Leave questions in the comments here and register now to watch, June 30, noon ET.

See our Teeming Media Tips on How to Organize Staff in the digital age.

Are you struggling with how to structure the organization to make your digital media most effective while keeping everything else running smoothly? Take a look at our tips and watch the video of our panel with the Magazine Publishers of America, recorded and produced by our partner (and all around great folks) Scribe Media. There’s video on the Scribe site, which is also linked from the tips page.

In which he discusses entrepreneurship, running a Tennis enthusiast media company, and mistakes he’s made.

We’re helping moderate at the Magazine Publishers of America seminar on mobile Monday, June 9:

“All About Mobile: New Technologies, New Revenue Streams.”.

In this all new MPA seminar, we have invited several mobile industry experts to introduce some of the latest in pure play mobile applications. We will seek to learn about recent trends and what the future holds in store for the companies entrenched in:

Mobile couponing
Mobile social networking
Digital publications delivered to the mobile device
Downloadable mobile software applications

NYU professor Jay Rosen on the first Naked Media show. Wednesday noon ET: Dave Morgan, newly named chairman of Tennis Company (and founder of Tacoda and the company that became Real 24/7).

Well, maybe a leeeetle bit of a problem, for those trying to get their staff at a magazine — or any media company — to work well and play nice across the digital divide. The folks on the traditional side have priorities that might not be the same as the folks on digital. Can be as simple as the difference in weekly or monthly vs. daily or moment-by-moment schedules, to the differences in orientation when you’re working on search engine optimization and a web of digital products vs. production schedules and printing with color separations. The questions are operational, cultural and financial, and have a great bearing on strategy.

We’ll explore the issues Wednesday morning, and try to get to answers — the actual implementation — at a Magazine Publishers of America breakfast with some leaders of magazines in the digital space: Michael Silberman, General Manager, NYMag.com; Bill Stump, VP, brand editor of Men’s Health, editor MensHealth.com; Philippe Guelton, COO, Hachette Filipacchi Media U.S. and Toni Nevitt, President, eMedia Advantage. The lessons hold not just for magazines, but across the divide.

You can sign up to attend at the MPA website. We’ll also be shooting a video with partners Scribe Media for later use (but believe us: Attending live is best, if you can). The formal name of the event: “Organizing Your Staff for Digital Success“.

Dave Morgan was called away on urgent business and unable to make the Naked Media show on Tuesday. But he WILL be joining us at noon ET on June 4. You can log onto the Naked Media site to ask your questions, or leave them in the comments field below.

We’ll be asking the former CEO of behavioral ad targeting behemoth Tacoda about what took him away for the day, what he thinks about regulation of ads targeted to users as they surf the ‘Net, what it takes to be an entrepreneur (he sold Tacoda to AOL for about $275 million after selling Real 24/7 for a bundle ), and a few questions already sent.

NYU media scholar Jay Rosen is our first guest on Naked Media, a new Web TV show we’re producing in partnership with Scribe Media. Log on and ask Jay your questions. And tune in at 10 a.m. ET on Tuesday, May 27.

Dave Morgan, the former CEO of Tacoda and AOL exec (who sold Tacoda for a reported $250-300 million to AOL), will be on the show June 4 at noon ET.

Our new show with the amazing folks at Scribe Media. It’s called Naked Media, and our first guest is Jay Rosen, media scholar at NYU.

Next up: Dave Morgan, ex-AOL and Tacoda. He’s really smart about advertising, newspapers and a whole bunch of stuff.

Put your questions in the comment field below, or log on at ScribeMedia.org.

And tune in Tuesday, May 27, 10 a.m., at ScribeMedia.org, to watch and interact. The show will also be available later on-demand.