Dorian’s been writing about the friction in the mobile space between the phone companies and everyone else — especially marketers and advertisers. One reason we’re so interested in mobile is because of the new mobile research project we’re working on, helping people learn how devices are actually used, in some detail, with good visuals. Want to know how someone age 15-30 uses a Blackberry or iPhone or Slide or Samsung or Sidekick or whatever device they have? What they like, don’t like? Know, or don’t. Then, just ask! We’d love to have you as a partner or sponsor.Contact our Sales team for details.

We wrote about Project Canoe in the report for Myers Publishing on the flux in the media measurement business. Cable TV operators are joining in the project to, as The Wall Street Journal reports today, not only give advertisers a way to buy ads across cable networks, but also provide data on customer usage of programs.

While networks like Scripps’ lifestyle channels, with food and home and gardening programming, make a good case for contextual fits with ads for products to reach those hyper-interested audiences, advertisers in the digital age are also looking for more explicit info on just what audiences are watching, when, where and how. It remains to be seen, of course, how much of that data in how granular detail — minute-by-minute? second-by-second viewing? — the operators will provide.

The report is available for free on the Myers site.

Today JackMyers Media Business Report released a report co-authored by our own Dorian Benkoil and Jack Myers: “Great Expectations: Research Industry Looks Toward New Era in Media Measurement.” Based on extensive research, as well as interviews Dorian conducted with more than 20 thought leaders, it gives a broad overview of the very disrupted yet newly optimistic and future-looking world of audience measurement, especially in TV.

From a measurement industry reliant only on Nielsen ratings we’re moving to an amalgam of digital signals from set-top boxes provided and the signals sent back to TiVo from DVRs, with both the cable companies and TiVo, and a myriad of others (including Nielsen) working feverishly to come up with measurements of audience viewing patterns and behaviors that are changing the landscape. Sometimes, the passive measurements are combined with more qualitative research that gets at emotions, brand affinity and the like.

The report has case studies, profiles of vendors and what they’re up to, and analysis of where the measurement industry is going, pulled not only by media buying divisions of advertising companies, but also competition from the likes of broadband video and Web analytics companies.

Sponsored by measurement company Teletrax — which tracks TV via a technology known as watermarking — it’s available, for free, here, on the MyersReport.com site.

An earlier study, “Tracking, Monitoring and Monetizing Video Content,” authored by Dorian, is also available on the MyersReport.com site, here.

Check out our new white paper, “Choosing the Right Content Management System for Your Web Site(s), Plus: When and How to Build Your Own”.

It’s a great instructional manual for the business or editorial manager at a digital property looking for checklists, straight talk and a list of 14 of the most popular CMS systems and more than 50 of their attributes. It’s a must-have tool if you’re trying to decide what CMS to buy, or lead a team that will be doing it together. Lead writer Amy Webb has a wealth of information about content management systems; she’s forgotten more about them than most of us will ever know.

You can get a rather full excerpt here and buy the paper by clicking on the “buy now” button at left.