Keys to making money in Web video:

1. keeping your production costs low
2. marketing marketing and marketing — and thinking of marketing in a very traditional test, rinse, repeat kind of way
3. having something else to sell besides the video. IE, your services as a live performer

These from Jennie Bourne, author, Taking Your Video to the Web, at the Web 2.0 conference at Pace University.

More on these lessons at MediaFlect.com.

See our Teeming Media Tips on How to Organize Staff in the digital age.

Are you struggling with how to structure the organization to make your digital media most effective while keeping everything else running smoothly? Take a look at our tips and watch the video of our panel with the Magazine Publishers of America, recorded and produced by our partner (and all around great folks) Scribe Media. There’s video on the Scribe site, which is also linked from the tips page.

Dave Morgan, founder (and $275 million seller) of Tacoda (to AOL) and newly named chairman of the Tennis Company, stopped by as a guest on Naked Media this week and told us what media entrepreneurs (or any) need to stay afloat, and have a successful business.

1. Control. Make sure the capital structure is such that you can keep control of the business, do the things you need to to make it grow, etc. Don’t go for the biggest valuation, but rather the right valuation. If the money you get is too big, and sets too-high expectations, the pressure to generate enough cashflow and create a large liquidity event (meaning get someone to buy the company at a high value) will be a lot of pressure that’ll hurt your ability to make choices you may need to ensure the health of the biz. Don’t take the biggest amount of money, take the best. Corollary: Don’t be the last investment in a venture fund, because then the cycle will be shorter, and they may need to have you sell in, say four years, rather than 7-10. You don’t need that pressure. In other words, it’s not just which venture (or other) fund puts its money behind you, it’s also which of their funds it is.

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First a word on what a blog is (and isn’t). A blog is a publishing platform – a rich, multifaceted and very easy one that’s search engine optimized, and easily linked to and from. It’s an easy way for anyone to control their own “press.” But whether that press is used for lengthy diatribes, scholarly analysis, running humor, video, audio, graphics, photos, breaking news, reporting, analysis, links to other things or myriad other possibilities is up to you.

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