Meanwhile, on MediaFlect…
Catch the seminar with Amy Webb, author of our paper on Content Management Systems, on Wednesday, May 6, at noon ET,at the Magazine Publishers of America headquarters in New York. Or on the Web. Get details and register here. Plus, get a 50% discount on our CMS paper. Find out more, get an excerpt, or order it here.
After being asked recently to give some “blue sky” thoughts on ways to make a trade show more interesting in the near and further future, perhaps using technology, Dorian fired off a few ideas.
Here they are, in bullet point form, in no particular order.
NOTE: THIS SEMINAR HAS BEEN POSTPONED TO MAY 6
Content Management Systems Sorted And Explained
A lunchtime seminar on Tuesday, April 7 Wednesday, May 6, at the headquarter of the Magazine Publishers of America in New York. Register and pay for the forum here, on the MPA site.
One of the knottiest problems for digital media operations is choosing the right publishing tool to handle every need - from overworked editors, to increasingly demanding ad systems, automated feeds, blogs, photos and more. Choose the right content management system and everything runs smoothly. Choose the wrong one, and you’ll pay many times over.
This lunch forum, a must for anyone frustrated with their current publishing system or considering a new one, is lead by strategic consultant and CMS expert Amy Webb of Webbmedia Group. It takes you through the process of choosing a CMS, explains what a CMS is, and helps break the process of choosing one down, providing questions to ask vendors and staff, and common pitfalls to avoid. And it’s all done in Ms. Webb’s inimitable easy-to-understand, informative and amusing style.
As an additional benefit, anyone attending the forum will get a special MPA discount of half off the regular $399 price of BGV Media’s research paper, Web Content Management Systems: How to Understand, Choose and Implement the Right One, for which Ms. Webb was the lead author. It includes worksheets, explainers and intensive comparison charts of 21 leading CMS systems. See more details and get an excerpt at the BGV Media website, or by clicking on the link in the right column here.
Register and pay for the forum here, on the MPA site.
A Naked Media Seminar: “The Business of Media, Uncovered”
(In partnership with Scribe Media.)
Module One: Learn to Read, Understand and Use Financial Statements
Date: Monday, March 23, 6-9 p.m., Scribe Media Studios, 15 Maiden Lane, NYC
Capacity: 15 People
Price: $50
In these financially distressed times, you need more than ever to:
How do you turn your CFO into an ally and get to “yes” for more of your projects? Your ability to get funding for creative projects requires that you understand how companies financially make decisions.
The budget in an organization doesn’t go to the best projects. It goes to good projects that are best presented in financial terms. The more you understand about how the company makes financial decisions, the greater your ability is to get the funding.
Whether you’re a creative media professional, an advertising executive, a producer, a publisher, an entrepreneur or in any other area of the media industry, this seminar will help you build skills that will make you more valuable, help you keep the job you have, get a new job, secure new business and make you a stronger competitor in today’s marketplace.
In less than three hours, we will teach you in depth how to read and understand:
and, crucially, why you should care about all of them.
Learn how analyzing financial statements will tell you what a company can — and can’t — afford to do.
Professor Ed Fields will use the financial statements of Time Warner, comparing them with those of Google, Yahoo and others, as case studies.
About the Instructor
Over a 30-year career, Prof. Fields has advised organizations ranging in size from $5 million in annual sales to many Fortune 100 companies, as well as government agencies, educational institutions and trade associations. He is the author of two books on financial management, a professor of finance at the Bernard Baruch Graduate School of Business, and a course leader and lecturer at the American Management Association. His combination of practical experience and financial knowledge is unparalleled, and his teaching style makes finance easy to grasp.
Outcomes
After taking this course, you will improve your understanding and awareness of the financial information available in any media company, and learn how to improve decision-making and performance management. The more you understand the financials of a company, the more you will grasp the connection between a creative product and how that product is sold to the marketplace, and provides the financial support that keeps the business going.
For only $50, you can attend this seminar, which will be sold as a downloadable video for $295.
SEATING IS LIMITED TO 15 PEOPLE, SO ACT NOW. By being in the room you will be able to ask Prof. Fields questions while the program is recorded. All we ask is that you sign a release form that allows us to use your likeness as a part of our video course.
And please tell us in advance what questions you’d like to ask. We want to make the experience as participatory as possible and make sure that we’re addressing your individual needs.
The headline says it. Dorian’s at the We Media conference. He wrote up the Game Changer award winners, and is there talking to a bunch of fascinating media, technology, money and social good types, from everything from health insurance corporations to The Associated Press and sole bloggers and consultants.
We Media is also partnering with Naked Media.
Check out the award-winner case study essays here.
And the main essay, here. NOTE: These are PDFs.
We’ve added John Byrne of BusinessWeek.com to the roster for tomorrow morning’s “Wealth of Content” seminar at the Magazine Publishers of America, in New York.
Some of our coverage of the Media and Money Conference in New York
- Media Money Conference: ‘The Sky is Falling’ (Unless ….)
- The Media Pinball Effect
More coverage: Google News
There might not be a lot of literal wealth around these days, but there’s still a lot of content that media companies are managing in their digital properties. The challenge is to balance the competing needs (commercial and editorial, breaking news vs. standing features, archival material) while making it all findable and, not least, preserving the “brand” — the look and feel of the media product. Some of the leading magazines have grappled with the issue, and next week, on Oct. 23, Dorian will be moderating a seminar on the topic. Here are more details from the MPA site, with a link to registration:
Every publisher struggles with what to put on a website’s homepage, and on every internal page as well. It’s a struggle to maintain the brand identity while you also:
and much much more. As Goldilocks might ask, How can you get it just right?
With leading digital executives of some of the top magazine and media companies — including recent award-winners who have burgeoning audience — we’ll explore in detail the ins and outs of what they’ve done, and how.
Don’t miss this session, another in our digital best practices series, that will give you the tools you need to achieve success in the digital sphere.
Panelists include: Mark Remy, digital chief of Runners World, winner of the ASME for General Excellence this year and Jim Meigs, Editor-in-Chief, Popular Mechanics . Moderated by Dorian Benkoil, SVP, Editorial Director, Teeming Media.
You can register here: http://members.magazine.org/source/events/event.cfm?event=PD08FORUMD&FUNCTIONSTARTDISPLAYROW=1
We’re at the Social Ad Summit in New York today, not only learning about making money from the social space, watching friends from KickApps, AppSavvy present and speak, but also helping produce the show’s audio and video (both on site and later, produced), with partners ScribeMedia.org.
