If you’d a discount off the ticket price of Syracuse University’s “Monetizing Online Business” conference tomorrow in New York, let us know with an email to “info AT teemingmedia DOT com.” They’re nearly full, but have offered the deal to friends of Teeming Media as a courtesy.

Some of the speakers:

David Zaslav
President & CEO
Discovery Communications

Larry Kramer ‘72
Writer, Media Consultant & Adjunct Professor
S. I. Newhouse School, Syracuse University

Dennis Crowley ‘98
Co-founder
Foursquare

Jonathan Dube
Vice President & General Manager
ABCNews.com

This will be the first of a seven–part educational series of social media events which will cover the full spectrum of issues regarding social media (e.g., how to utilize it to promote business and build a brand/franchise, personal branding for your career, measuring ROI , etc.). At the end of the event, volunteers will be stationed at the computers for hands-on show-and-tell.

Moderator: Dorian Benkoil of Teeming Media.

Date: Wednesday, June 16, 2010
Time: 6:30 - 8:30 pm (includes refreshments, one-hour panel discussion and Q & A)
Location: The Samsung Experience, 10 Columbus Circle, 3rd Floor, New York 10019

Cost: $25 for Columbia Business School Alumni Club members/ $35 for Non-Members

Click here for more info.

We didn’t even realize there were eight pointers in Dorian’s talk with executives, staff and teachers at the Poynter Institute last week, but that’s how many the ever able Steve Myers of Poynter found when he wrote it up for the Institue’s e-Media Tidbits column (awful name, but great stuff), to which Dorian also contributes. The pointers, via Steve:

- Cash makes the difference
- Keep a close eye on how quickly you get paid
- Strive to create revenue streams that complement each other
- Be conscious of the advantages and disadvantages of different forms of revenue
- Be open to building a revenue stream that’s different from your perceived core product
- Strive to increase advertising revenue with content-specific ad networks
- All page views aren’t equal

And the full piece is here.

Dorian is in Ft. Myers, FL to speak “Social Media” at the 18th Annual CASE Conference for Institutionally Related Foundations. CASE, the Council for Advancement and Support of Education, is a professional association s the professional association that helps educational foundations do their work: raising money, reaching out to their communities, and the like. About 60 percent of the attendees expressed at least some skepticism about what social media can do for a foundation in a survey we had them take before the conference. We’ll try to demonstrate that social media can be a powerful tool for a community organized around an educational institution — in fact, for those doing it, we bet that almost seems obvious.

Here’s the program description, and links to some material we’ll draw on.

“Harnessing the Power of Social Media.”

Twitter, Facebook and blogs are just some of the powerful tools you can use to build and solidify your foundation community. But how do you launch and then, and once they’re built, how do you get the community you want and keep it engaged and contributing — time, energy and money? What are the pros and cons, and when do you NOT want to use them? How do you establish goals, then measure your effectiveness in reaching them? In an engaging 75-minute session, digital media strategist, trainer and entrepreneur Dorian Benkoil will use real-world case studies and his own experience and knowledge to demonstrate in a hands-on yet strategic way what social media tools can do for you and your foundation, and how to use them.
Speaker: Dorian Benkoil, Founder, SVP, Senior Consultant, Teeming Media

How Charities Harness Social Media to Raise Awareness, Money (PBS MediaShift) (Client of Teeming Media)
Earthquake confirms value of social media (Miami Herald)
Social-Media Contests Bring In Donations and Enthusiastic Supporters (The Chronicle of Philanthropy)
The WhatGives!? PayPal Donation Widget For Nonprofits

Dorian will be headed to ‘We Media’ in Miami tomorrow morning. There, he’s to (finally, for those who’ve been waiting) talk to AP CEO Tom Curley, on camera, and the following morning to Aki Hashmi of AllVoices.com.

Dorian is moderating tonight at the

Cocktails & Conversations: Decoding Digital

held by New York Women in Communication and hosted at the AOL offices on 770 Broadway in downtown Manhattan. Here’s the description:

How to Embrace the Change and Successfully Navigate New Media

Move over Twitter! New York Women in Communications is already focusing on the next big thing. Whether you’re in journalism, marketing, advertising or PR, one thing is clear: Digital media is changing everything. Banner Ads, Facebook, viral video, text alerts- these are just a few of the tools we already have under our belt. But what’s next? In today’s increasingly digital world, it’s crucial to keep up and effectively use the tools that we know to anticipate what’s coming next. This all-star panel of digital experts will take a deeper look at the growing impact of digital media within the field of communications and teach you everything you need to know to stay up-to-date (and ahead of the curve) on the latest digital trends.

The other panelists are:

Erin Byrne
Chief Digital Strategist
Burson-Marsteller

Dina Kaplan
Chief Operations Officer
blip.tv

Erin Matts
Chief Digital Officer
OMD

Kristine Welker
Vice President, Sales & Marketing
Hearst Magazines Digital Media

Through our partnership with BGV Media, focussed on helping educational and not-for-profit institutions, we are proud to provide this example of a success:

When folks at the oldest journalism school in the country needed to know more about the world of Web publishing, they called us.

In October, 2008, the University of Missouri’s Reynolds Journalism Institute brought us to Columbia, Mo., for an intensive day-long seminar on the topic of content management systems, or CMS. They had learned of our expertise through our white paper on the topic (available in the right sidebar on our homepage).

Principals Dorian Benkoil and Adam Glenn, along with Amy Webb, our CMS expert and lead author of our CMS white paper, briefed some 30 journalism faculty, staff, fellows and students, as well as representatives from the Missouri Press Association and National Newspaper Association.

Among the topics we guided the group on were the current state of the CMS industry, media trends affecting CMS choices, and how individual organizations can find a direction and make initial decisions on their choice of CMS. We also helped them delve into workflows and business issues in a digital media environment.

Meeting organizer Jane Stevens described how we jumped in to help with this informative overview of the gathering. “If you’re trying to figure out what CMS to choose for your news organization, and you’re confused by the plethora of choices, [their paper] is worth every penny,” she writes. “Even better than reading the white paper is to talk with them in person.”

RJI and Stevens later brought Adam and Dorian on board to help with a related project called the RJI Collaboratory, a social network of entrepreneurial journalists looking to find support and advice for starting up niche news projects. Adam helped launch the Collaboratory in early 2009 and continues to jointly manage it, while Dorian shared his insights on the business of news in a series of detailed blog posts and other resources in the summer of 2009.

On Naked Media: Dorian’s Shallow Thoughts on Nick Denton’s “evil genius” in launching the “Dark Facebook” and moderating the opening panel at the Economist’s Media Convergence conference with guests Craig Newmark of Craiglis; Mark Hollinger, Chief Operating Officer, Discovery Communications; Thomas Hesse, President, Global Digital Business, US Sales and Corporate Strategy, Sony Music Entertainment and Robin Johnson, Chief Executive Officer, FT Search Inc. Newssift.com (a new semantic search engine for business from the Financial Times company).

The next Naked Media will be a great one, covering a biiiiig topic to kick off the Economist’s Media Convergence Conference. Dorian will moderate a panel featuring the founder of Craigslist, and top executives of Sony Music, Discovery Communications, and a new Financial Times search engine called Newssift.

The topic? “The Future of Media.” The hour will be packed with as much information as we can get, and Dorian will guide the discussion to make it useful and lively. You can help, by submitting questions. Log onto the Naked Media page now to ask and to get an alert before the show goes live. If you’d like to attend the conference in person, log onto the Website, and when ordering tickets use the special Naked Media code NKMD for $500 off the regular rate (does not apply to the student rate of $495).

In addition to Craig Newmark, the guests are Mark Hollinger, Chief Operating Officer, Discovery Communications; Thomas Hesse, President, Global Digital Business, US Sales and Corporate Strategy, Sony Music Entertainment and Robin Johnson, Chief Executive Officer, FT Search Inc. Newssift.com (a new semantic search engine for business from the Financial Times company).

Dorian was invited to be on a panel for the architecture group AIA last night, and found that not only is the Haworth Showroom a very nice venue, but also that architects, like many, are grappling with how to use social media, what one can do to raise one’s image, get new clients, follow the “rules” and otherwise figure out how to works.

Some of the main points raised by Dorian were that it’s important to experiment, cultivate and get better over time (”iterate” is one way of putting it). One audience member asked how to use social media like Twitter, which is quick and short bursts persistently, in the course of managing long-term architectural projects. “In the course of managing the project, don’t you find yourself considering a lot of things, checking in often as you make decisions?” Dorian replied, “Wouldn’t it be nice if you could, for example, Tweet that you were considering a certain wood for a certain type of situation, say a damp environment, and get feedback from others in the community about woods they’d used that were particularly effective for your situation? Or cement. Or doorknobs.” He made the point that you will not only gain interested followers who want to learn about your projects, and potentially pick up new clients that way, but also get “inbound marketing” intelligence that may be useful to your business.

You can see more coverage by looking on Twitter at the hashtag #aianysocialmedia.