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Archive for the 'Content' Category

June 16th, 2009

Next Naked Media: Roger Black and Complex’ Rich Antoniello

Naked Media: Roger Black and Rich Antoniello

Live from the ScribeMedia studio in downtown NYC, Dorian Benkoil of Teeming Media sits down for a live video live video interview with renown designer Roger Black and Complex Media CEO and Publisher Rich Antoniello to talk about the state of media and magazines.

Rich Antoniello says he’s figured out the formula to make the ever-feisty Complex magazine work on the Web and other platforms. Roger Black has his own designs for ways to present news and information seamlessly on everything from a netbook to the iPhone. With the magazine industry in trouble, even upheaval, what makes it work? And what will work in the future? We’ll talk with the strategic thinker, vaunted designer and entrepreneur, and with the leader of the cross cultural magazine for men that claims to have energized its audience and made real money online. And, as always, we’ll make sure there are “aha” moments where we give you the tools to use what’s being discussed. Plus, we’ll throw in “Shallow Thoughts” humor and other treats.

Register now to ask questions and get in on the discussion right away. You will also receive a reminder email to tune in for the live show the day before.

June 15th, 2009

The Business of News

What are the ways a nascent news site can figure out if it has a business?

We’re helping iReporter and the Reynolds Journalism Institute do a “Business Assessment” for news sites. It will be developed continually through July. Feel free to join the group, and share your thoughts, ideas and questions, and make sure the tools we develop are of maximum use to you and others.

June 10th, 2009

Advertising 2.0 Conference

We’re at Digital Hollywood’s Advertising 2.0 Conference, at the IAC building in NY. Follow coverage at Naked Media blog, and MediaFlect. And on Twitter with hashtag #dhadv.

May 13th, 2009

Naked Media: The Battle Over Measurement

Naked Media: The Battle Over MeasurementTune in to Naked Media, Tuesday, May 19, Noon ET. Register now to ask questions and get a reminder.

Measuring media has never more crucial. Marketers want to justify every penny spent and make sure they’re hitting just the right audience. But even vaunted media brands are struggling to justify their claims. Along comes TiVo, promising to measure audience as never before. Nielsen says it measures better than anyone. Naked Media host Dorian Benkoil will ask our guests, executives Jon Gibs from Nielsen and Todd Juenger from TiVo, to explain what they’re doing, how they’re challenging each other, and how anyone can make sense of the myriad ways to try to measure media today — time spent, composition, engagement, and dozens of other “metrics”.

We’ll also discuss other leaders in the space. And, as always, we’ll make sure there are “aha” moments where we give you, our users and participants, the tools to use what’s being discussed. Plus, we’ll throw in “Shallow Thoughts” commentary and other treats.

Register now to ask questions and get in on the discussion right away. You will also receive a reminder email to tune in for the live show the day before.

May 12th, 2009

At Streaming Media East

Watch it live on Scribe Media. With occasional interviews by Dorian between panels.

And catch Dorian’s Twitter feed from the show here. And others’ on hashtag #streamingmedia.

May 4th, 2009

Content Management Systems, Sorted and Explained

Catch the seminar with Amy Webb, author of our paper on Content Management Systems, on Wednesday, May 6, at noon ET,at the Magazine Publishers of America headquarters in New York. Or on the Web. Get details and register here. Plus, get a 50% discount on our CMS paper. Find out more, get an excerpt, or order it here.

May 1st, 2009

To Build a Better Trade Show

After being asked recently to give some “blue sky” thoughts on ways to make a trade show more interesting in the near and further future, perhaps using technology, Dorian fired off a few ideas.

Here they are, in bullet point form, in no particular order.

April 27th, 2009

How to Make Money with Jib-Jab (and Save Journalism)…

Noted entrepreneur and award-winning journalist Larry Kramer came by Naked Media and hinted (about three-quarters through) that he might be getting into a new financial news venture.
He also goes over:

  • How to save journalism
  • Why remarks Rupert Murdoch and the publisher of the Wall Street journal made about Google devaluing all it touches were “a little unfair.”
  • How Jib Jab, a humor and greeting card company he advises, is a business (it’s not just their $19 yearly subscriptions), using social media tools for sponsors.
  • The very difficult emotions he felt selling Marketwatch to Dow Jones for $500 million. it wasn’t as simple as accepting “life-changing check” for millions of dollars, and what he misses about working there. And how he was in some ways forced into doing the deal.
  • How he landed at a venture capital firm, with tips for how entrepreneurs can make a go of it and raise money, using Web tools and other means.
  • How new media companies don’t have all the answers — and what old media can teach them.
  • You can see the rest of the video, including Dorian’s “Shallow Thoughts” jokes about the direction of advertising, and previous shows at the Naked Media site.

    April 15th, 2009

    New For-Pay Journalism Effort

    Former Wall Street Journal publisher Gordon Crovitz has teemed with Court TV founder Stephen Brill and cable TV exec Leo Hindery to found Journalism Online, an attempt to give publishers a way to sell their content to users whom they hope will pay for it.

    Dorian has some thoughts on what can make the project work and what difficulties it will face. See them here.

    April 10th, 2009

    Larry Kramer on ‘Naked Media’ - Ask your questions

    Larry Kramer on Naked MediaGot a question for Larry Kramer? The founder of Marketwatch, of CBS’ digital media division and really smart media and money guy is on the next Naked Media, Tuesday, April 14, from 12:00 - 1:00pm EST. You can logon here to get a reminder and participate. Or just send in your questions in the comment field below.

    Kramer has been an award-winning newspaper reporter, led teams at The Washington Post to Pulitzer Prizes, founded and sold two companies (including Marketwatch to Dow Jones for more than $500 million), is a Harvard MBA, has lectured at the Harvard Business School, Stanford, Berkeley, Columbia and Syracuse, helped lead CBS to the forefront of digital media, and serves on the board of directors or as an adviser to Discovery Communications, American Media, Answers.com, Xinhua Finance Media and Jib Jab, to name just a few. He’s currently a senior adviser to Polaris Venture Partners, which invests millions in digital media, technology, science and other sectors.

    Logon and learn more here. And see previous episodes of Naked Media Business Week’s John Byrne, animation exec Fred Seibert, entrepreneur Dave Morgan, strategic PR executive Erin Byrne, journalist and entrepreneur Michael Wolff, media consultant Amy Webb — and many many others, at the Naked Media site, here.

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