That’s the truncated version of the title of a seminar Dorian is giving Saturday morning for the Professional Women Photographers group in New York Saturday Morning, March 13. Come on by if you can.

Here’s the description:

You’ve got a blog, a Twitter feed, maybe a Facebook or LinkedIn page. You know how to look at others’, but how do you use them all for maximum effect to achieve your business goals? This seminar will help you define the business objectives you can achieve by using digital media, use the tools to position yourself, get the word out, and, crucially, measure your progress, which usually means: making money. Whether you are a fine art or commercial photographer, this seminar will help you do it better.