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Who Will Pay What for News

Was watching the FOCAS seminar on media at the Aspen Institute when consultant and colleague Steve Outing presented some models for how to pay for news, and he quoted Dorian as saying: “There’s not a silver bullet — the industry is in severe disruption and folks need to change their models, almost building a new business from scratch, throwing out old assumptions.” Further bullet points we gave him, that he presented, of what content people will pay for:

* People will pay if it’s valuable and they can’t get it another way:
* Really intensive stats about their beloved sports team(s)
* A directory or information organized in a way that’s much better than free
* Really top-notch business analysis
* Training or information that will make them money, long- or short-term

This entry was posted on Tuesday, August 18th, 2009 at 3:17 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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