In the latest episode of Naked Media, media critic and Vanity Fair columnist and Burn Rate author Michael Wolff tells host Dorian Benkoil why he’s not crazy for launching yet another startup, Newser.com, while Steven Kotok, general manager of Dennis’ The Week tells us why the Maxim publisher isn’t daft for sinking money into one more weekly news magazine. Plus: more tips for being an entrepreneur, and why Rush Limbaugh’s goose is cooked.

Keys to making money in Web video:

1. keeping your production costs low
2. marketing marketing and marketing — and thinking of marketing in a very traditional test, rinse, repeat kind of way
3. having something else to sell besides the video. IE, your services as a live performer

These from Jennie Bourne, author, Taking Your Video to the Web, at the Web 2.0 conference at Pace University.

More on these lessons at MediaFlect.com.

Well, Steven Kotok told us lots today on Naked Media, but neglected to mention that they’ve just hired former Huffington Post blog editor Francis Wilkinson. He did mention the WSJ story touting their subscription rate base rise to 500,000, told us that Felix Dennis isn’t nuts — he likes brands, whether news and opinion, or the more girly mag stuff like Maxim.

We’ll have this episode of the show On Demand soon.

Our next guests on Naked Media, Wednesday, Aug. 7 at 10 a.m. ET, will be Newser.com idea man and co-founder, and Vanity Fair media columnist Michael Wolff, and Steven Kotok, general manager of The Week, Felix Dennis’ foray into news aggregation. Any questions? Leave ‘em here.

We’ll ask them all about entrepreneurship, why the world needs more news aggregation online and in print, where and how you can charge for content and, of course, some of the more controversial statements Wolff has made. Due to the Texas storms and a family health issue, Patrick Spain, previously scheduled, won’t be able to make it.

We’ll be moderating a panel this Thursday morning that focusses on ways to measure and monetize video. The session will explore metric that have found acceptance from site owners, advertisers and content providers. We will also examine ad formats and provide research about consumer preference for different types of video ads.

It’s on July 24, 2008 - 9:00 AM to 12:00 PM. You can find out more at the Magazine Publishers of America website.

Panelists invited include:

Dorian Benkoil, Principal, Teeming Media
Philip Braden, Vice President, Product Management, ScanScout
Mark Kapczynski, VP & GM InStream Solutions, EyeWonder
Mark Schulze, SVP, Business Development, Quantcast (tentative)
Ari Greenberg, Director of Business Development, Magnify.net

To register, click here.

In which Erin Byrne talks about how being open has gotten her in trouble, and we ask a lot of user questions.

We’ve also created a little confusion about what Naked Media is. The answer: a show about media we’re producing in partnership with Scribe Media.

Our guests on Naked Media, which we produce in partnership with Scribe Media: Chief Digital Strategist for Marsteller, Erin Byrne, and Ogilvy digital strategist Ben Ezrick. They talked about viral video, crisis management, and just what a digital strategist is, anyway.

And in a fun segment, we talked about how teeny tiny media is becoming. And we asked people on the street, including Russell Simmons, just what Twitter is — guess who knew?

Tune into Naked Media on June 30 to discuss this and other advertising and PR with digital strategists from Ogilvy and Marsteller.

Viral video is, well, viral. Which means it’s out of control and spreads beyond wherever it’s launched from.

For handlers of the Dove brand, that was considered a good thing when its “Dove Evolution” video (also above) was picked up around the Web and got more than 7 million views on YouTube. But it also launched parodies, like this one, with the tagline: “Thank God our perception of real life is distorted. No one wants to look at ugly people.”

And what about the award-winning but fake J.C. Penney “ad” that shows a teenage couple scheming to hide their sexual exploits from the girl’s mom? J.C. Penney is very upset, and by the time you click on the below, it might have been removed from YouTube.

On Tuesday, June 30, we’ll be talking to digital strategist Ben Ezrick of Ogilvy, who produced the Dove campaign, and Erin Byrne, Chief Digital Strategist at PR firm Marsteller about viral video and other uncontrollable media on Naked Media, the show we’re producing in partnership with Scribe Media.

In the next episode of of Naked Media, we cage two digital strategy ninjas - Erin Byrne, digital strategist from Marsteller, and Ben Ezrick, who handles digital strategy for advertising agency Ogilvy - and see what happens. Leave questions in the comments here and register now to watch, June 30, noon ET.

See our Teeming Media Tips on How to Organize Staff in the digital age.

Are you struggling with how to structure the organization to make your digital media most effective while keeping everything else running smoothly? Take a look at our tips and watch the video of our panel with the Magazine Publishers of America, recorded and produced by our partner (and all around great folks) Scribe Media. There’s video on the Scribe site, which is also linked from the tips page.