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ROI of Social Media


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Dorian had a great time today talking about “The ROI of Social Media” at Columbia Journalism School’s Social Media Weekend (#smwknd). Many asked if the presentation would be available. Yes, here it is. The ROI of Social Media View more … Continue reading


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Social Media Weekend: ROI and Fred Wilson


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Dorian will be introducing VC extraodinaire Fred Wilson, for his keynote address on Friday evening to kick off Social Media Weekend in NY. Great to have one of the highest-profile investors around talk at the Columbia J-school about what makes … Continue reading


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Speaking, Speaking, Speaking


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A number of engagements and visits coming up where you can catch us speaking, covering, shooting: NHPR’s Word of Mouth: Dorian is a regular guest on the show. He was on Wednesday to talk about the New York Times’ paywall … Continue reading


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Comparing Japan’s Disasters


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Dorian was a reporter in Japan in 1995 and covered the Kobe earthquake. The more recent earthquake, tsunami and possible nuclear disaster brought back memories and prompted him to compare then vs now for a column on PBS MediaShift (a … Continue reading


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Apple v. Google on Public Radio’s ‘Word of Mouth’


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Today on NHPR’s “Word of Mouth” program, host Virginia Prescott asked Dorian what’s up with Apple’s new subscription model vs. Google’s model, which has largely been portrayed as a counter. You probably already know that Apple gets 30% of any … Continue reading


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iPad, PBS MediaShift and “Word of Mouth”


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Sparked by Dorian’s story on client PBS MediaShift about the iPad (“Are Magazine iPad Apps Profitable in the Long Haul?”), New Hampshire Public Media’s “Word of Mouth” program will on Tuesday, Nov. 30, feature Dorian for about 10 minutes talking … Continue reading


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Social Media the Right Way


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On October 19 at 11 a.m. ET, we’ll be presenting a Webinar for the Canadian Newspaper Association on “Using Social Media the Right Way,” focussing largely on how to strategically use Facebook and Twitter to get visitors, and generate interest … Continue reading


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Social Media for Business & Entrepreneurship


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This will be the first of a seven–part educational series of social media events which will cover the full spectrum of issues regarding social media (e.g., how to utilize it to promote business and build a brand/franchise, personal branding for … Continue reading


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On-Site Training Guides Top Journalism School


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Through our partnership with BGV Media, focussed on helping educational and not-for-profit institutions, we are proud to provide this example of a success: When folks at the oldest journalism school in the country needed to know more about the world … Continue reading


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How to Be a Successful Media Entrepreneur


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On our show Naked Media, produced jointly with Scribe Media, we often take the opportunity to ask entrepreneurial types what it takes to be a media entrprepreneur. Dave Morgan, founder (and $275 million seller) of Tacoda (to AOL) and newly … Continue reading


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