Category Archives: Quoted

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Exploring Revenues — of (Social and Other) Media

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Dorian recently has been on the circuit, writing a piece for our client PBS MediaShift on ways publishers can avoid the brouhaha The Atlantic faced over its handling of “native advertising,” (also known as “sponsored content” or the advertorial), then … Continue reading →


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Dorian, on SEO

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From the Columbia Journalism Review: Generally speaking, what’s best for human beings, to find and understand something on the web, is what’s best for the machine,” said Benkoil. “A lot of people will come across what you’re offering via a … Continue reading →


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