SpotXChange "Survival Guide to the Digital Video Landscape"
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Survival Guide to the Digital Video Landscape


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If you want to keep up with the latest trends in digital media and advertising, check out the white paper we’re co-creating on behalf of video ad exchange SpotXChange. The paper explains the current state of video and advertising in … Continue reading


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Andrew Solomon’s “Far From the Tree”


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We’re very pleased to be working with award-winning author and journalist Andrew Solomon, whose groundbreaking book Far From the Tree has been a best-seller for months. Andrew has gotten phenomenal coverage and reviews in the most mainstream of media, while … Continue reading


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Exploring Revenues — of (Social and Other) Media


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Dorian recently has been on the circuit, writing a piece for our client PBS MediaShift on ways publishers can avoid the brouhaha The Atlantic faced over its handling of “native advertising,” (also known as “sponsored content” or the advertorial), then … Continue reading


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Kids and Media Special


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Dorian was again on NHPR’s “Word of Mouth” program with host Virginia Prescott, talking today about Kids & Media, spurred by the PBS MediaShift special he contributed to. (The archived audio should be available by the evening of Aug. 15.) … Continue reading


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HTML or Apps?


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There’s a lot of talk at the AlwaysOn Innovation Summit (#svis11 and #aosummit for Twitterers) about HTML5 vs. Apps, and mobile devices. Doing business and communication strategy for Treesaver, we did a lot of thinking about the topic. Investor and … Continue reading


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ROI of Social Media


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A number of people have asked for the presentation from Dorian’s presentation on “Social Media ROI” panel at Social Media Weekend (#smwknd) at Columbia University. Here it is. And HERE, is a great stream of Tweets (via storyify.com) that tell … Continue reading


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Ad Week in New York


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We’ll be around Ad Week in New York this week, helping our partners Scribe Media with a new channel similar to this one on YouTube by Google and the London School of Economics, helping a client involved in outdoor advertising, … Continue reading


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Who Will Pay What for News?


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Was watching the FOCAS seminar on media at the Aspen Institute when consultant and colleague Steve Outing presented some models for how to pay for news, and he quoted Dorian as saying: “There’s not a silver bullet — the industry … Continue reading


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Follow Internet Week


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Follow the coverage of Internet Week here. Dorian is serving as editor in chief of this site, with nine “Social Communicators” giving their take on events. And see a roundup of their Tweets, video, Flickr feeds and more here, at … Continue reading


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Is ‘Free’ The Right Price for News?


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Tad Smith, the CEO of Reed Business, home to dozens of publications including Variety, Broadcast and Cable, and Multichannel News last week on CNBC questioned the idea that “free” is the best price for media. “Price communicates a lot of … Continue reading


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