Exploring Revenues — of (Social and Other) Media

Cropped-Polaroid-Picture-of-Me-copyDorian recently has been on the circuit, writing a piece for our client PBS MediaShift on ways publishers can avoid the brouhaha The Atlantic faced over its handling of “native advertising,” (also known as “sponsored content” or the advertorial), then appearing on NPR’s “On The Media” about the same issue. (in which Bob Garfield likens advertising to “prostitution”), and at Columbia University’s “Social Media Weekend,” where he moderated a panel he put together on, “Social Media and the Bottom Line,” a kind of follow up to his presentation on The ROI of Social Media. The link goes to a Storify of Tweets, with his commentary, on the panel, along with some of his conclusions on the event and how new news organizations live and work with social media as part of their DNA.

Here’s the “On the Media” interview.
A transcript is available from their site, as well.

You can follow most of Dorian’s writings here, and his media appearances here.


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