The Naked Media Measurement Jingle

On Naked Media today, we opened with a joking jingle about media measurement. A few of you have asked for the lyrics. Here they are. Thanks for watching. Next show, June 23, we’ll have Rich Antoniello, publisher of and CEO of Complex Media, which publishes Complex magazine.

{Spoken Open) Want to figure out your audience, measure it, figure out what’s going, who’s watching, reading, listening, interacting?
Not so simple, is it?
I’ve written what might be the first ever jingle about media measurement. To the tune of the old “Have it Your Way” Burger King commercials:

Niielsen Hitwise Comscore Quantcast
Media Metrix, TiVo, Atlas
All we ask is that you let us.
Measure your way

Surveys, cookies, panel data
Then you do your brandlift later
Who cares if it’s still in Beta
Measure your way!

AND DON’T EVEN GET ME STARTED ON MAGAZINES

Analytics straight from Google
Yahoo lets you have a boodle
A2M2, use you noodle.
And we engage!

TRP and GRP
And then they had to add a Plus 3
But why can’t they ever tell me
What’s in my brain?

YEAH, THAT’S WHAT WE REALLY WANT TO MEASURE.

= = = =
These stanzas, below, were not in the video, but I had written them then cut them later:

Media Buyers, Media Sellers
Measure ladies, measure fellers
Rich and poor and Rockefellers
Measure your way

BPA and circulation
ABC across our nation
Pass-throughs, based on observation
Measure your way

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