SEO and Web Analytics Primers

Dorian was asked to write a primer on Web measurement tools — mainly Web analytics — and on search engine optimization for iReporter and the Knight Citizen News Network.

Here they are:

  • Twelve Tips for Optimizing Your Site for Search Engines

  • Making the Most of Metrics: How to Measure your Web Traffic and Understand Who’s Visiting your Site
  • The KCNN site is largely for co-called “citizen journalists” — people who may be solo bloggers or journalists, perhaps newspeople who no longer have a news organization to work for. The tutorials are, thus, pitched at folks with some experience, but are not deeply steeped in the topics. They’re worth at least a glance for anyone.