Keys to making money in Web video:

1. keeping your production costs low
2. marketing marketing and marketing — and thinking of marketing in a very traditional test, rinse, repeat kind of way
3. having something else to sell besides the video. IE, your services as a live performer

These from Jennie Bourne, author, Taking Your Video to the Web, at the Web 2.0 conference at Pace University.

More on these lessons at MediaFlect.com.