Video: Advertising, Metrics and Monetization

We’ll be moderating a panel this Thursday morning that focusses on ways to measure and monetize video. The session will explore metric that have found acceptance from site owners, advertisers and content providers. We will also examine ad formats and provide research about consumer preference for different types of video ads.

It’s on July 24, 2008 – 9:00 AM to 12:00 PM. You can find out more at the Magazine Publishers of America website.

Panelists invited include:

Dorian Benkoil, Principal, Teeming Media
Philip Braden, Vice President, Product Management, ScanScout
Mark Kapczynski, VP & GM InStream Solutions, EyeWonder
Mark Schulze, SVP, Business Development, Quantcast (tentative)
Ari Greenberg, Director of Business Development,

To register, click here.