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Meanwhile, on MediaFlect…

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August 18th, 2010

The Web is Dead? The Battle is On

The Web is not dead and Chris Anderson knows it, though as editor of Wired, he can’t claim that someone else chose the headline on his piece The Web Is Dead. Long Live the Internet. I say he knows it, because he knows at the very least that it’s via the Web that people access the apps he mentions that are growing in popularity (Netflix streaming, iTunes, Facebook, etc.), at least to get the app, if not operate it every time. And in a later debate with John Battelle and Tim O’Reilly he clarifies that the piece is about the Web as a business application, not in general — business is moving to apps and platforms, but not all users or content creators.

He also must know, as is pointed out on BoingBoing, that bandwidth, alone, can be a poor measure of value. In fact, many of the most valuable and often longest-lived applications take the least bandwidth proportional to their utility — that’s part of their value. Email, Twitter, audio, IM. In fact, the utility of an application improves if the bandwidth it requires comes down over time as it becomes more efficient.

Battelle is right that it’s wrong to say of the Web and apps that “one kills the other,” but in a broader sense than he posits: …

Dorian’s thoughts on the Wired piece are here.

August 16th, 2010

At the DigiDay Apps Conference

Follow Dorian’s Tweets (@dbenk) with the #digiday hashtag from the Digiday Apps conference.

Their description:

DIGIDAY:APPS | New York City | August 16th

Consumers and Brands Are Feeling The “App Fever”. During this high-level event, Top Brand Marketers, Agency Executives, Publishers, and App Developers will come together to discuss and explore how brands can harness the power of the billion dollar app boom. The event will dive deeply into the challenges and success stories of the explosive mobile and social app market

June 23rd, 2010

Syracuse U’s Media Business Conference

http://mobconference.syr.edu/images/MOB-Logo5.png
If you’d a discount off the ticket price of Syracuse University’s “Monetizing Online Business” conference tomorrow in New York, let us know with an email to “info AT teemingmedia DOT com.” They’re nearly full, but have offered the deal to friends of Teeming Media as a courtesy.

Some of the speakers:

David Zaslav
President & CEO
Discovery Communications

Larry Kramer ‘72
Writer, Media Consultant & Adjunct Professor
S. I. Newhouse School, Syracuse University

Dennis Crowley ‘98
Co-founder
Foursquare

Jonathan Dube
Vice President & General Manager
ABCNews.com

June 16th, 2010

Social Media for Business & Entrepreneurship

This will be the first of a seven–part educational series of social media events which will cover the full spectrum of issues regarding social media (e.g., how to utilize it to promote business and build a brand/franchise, personal branding for your career, measuring ROI , etc.). At the end of the event, volunteers will be stationed at the computers for hands-on show-and-tell.

Moderator: Dorian Benkoil of Teeming Media.

Date: Wednesday, June 16, 2010
Time: 6:30 - 8:30 pm (includes refreshments, one-hour panel discussion and Q & A)
Location: The Samsung Experience, 10 Columbus Circle, 3rd Floor, New York 10019

Cost: $25 for Columbia Business School Alumni Club members/ $35 for Non-Members

Click here for more info.

April 23rd, 2010

Eight Pointers for the Entrepreneurial Journalists

We didn’t even realize there were eight pointers in Dorian’s talk with executives, staff and teachers at the Poynter Institute last week, but that’s how many the ever able Steve Myers of Poynter found when he wrote it up for the Institue’s e-Media Tidbits column (awful name, but great stuff), to which Dorian also contributes. The pointers, via Steve:

    - Cash makes the difference
    - Keep a close eye on how quickly you get paid
    - Strive to create revenue streams that complement each other
    - Be conscious of the advantages and disadvantages of different forms of revenue
    - Be open to building a revenue stream that’s different from your perceived core product
    - Strive to increase advertising revenue with content-specific ad networks
    - All page views aren’t equal

And the full piece is here.

April 14th, 2010

Harnessing the Power of Social Media at CASE Conference

Dorian is in Ft. Myers, FL to speak “Social Media” at the 18th Annual CASE Conference for Institutionally Related Foundations. CASE, the Council for Advancement and Support of Education, is a professional association s the professional association that helps educational foundations do their work: raising money, reaching out to their communities, and the like. About 60 percent of the attendees expressed at least some skepticism about what social media can do for a foundation in a survey we had them take before the conference. We’ll try to demonstrate that social media can be a powerful tool for a community organized around an educational institution — in fact, for those doing it, we bet that almost seems obvious.

Here’s the program description, and links to some material we’ll draw on.

“Harnessing the Power of Social Media.”

Twitter, Facebook and blogs are just some of the powerful tools you can use to build and solidify your foundation community. But how do you launch and then, and once they’re built, how do you get the community you want and keep it engaged and contributing — time, energy and money? What are the pros and cons, and when do you NOT want to use them? How do you establish goals, then measure your effectiveness in reaching them? In an engaging 75-minute session, digital media strategist, trainer and entrepreneur Dorian Benkoil will use real-world case studies and his own experience and knowledge to demonstrate in a hands-on yet strategic way what social media tools can do for you and your foundation, and how to use them.
Speaker: Dorian Benkoil, Founder, SVP, Senior Consultant, Teeming Media

How Charities Harness Social Media to Raise Awareness, Money (PBS MediaShift) (Client of Teeming Media)
Earthquake confirms value of social media (Miami Herald)
Social-Media Contests Bring In Donations and Enthusiastic Supporters (The Chronicle of Philanthropy)
The WhatGives!? PayPal Donation Widget For Nonprofits

April 2nd, 2010

Some of Dorian’s Recent Writings

Some of Dorian’s recent writings on PBS MediaShift and Poynter’s eMedia Tidbits:

How Journalism is Getting Better
Portability, Participation Rule for New Media Consumer
Why Android Should Matter to Media
How The New York Times, Others Are Experimenting with Augmented Reality
Testing New Business Models with Adjusted Assumptions
How to Develop the Facebook Strategy You Need

March 13th, 2010

Achieving Your Business Objectives With Social Media

That’s the truncated version of the title of a seminar Dorian is giving Saturday morning for the Professional Women Photographers group in New York Saturday Morning, March 13. Come on by if you can.

Here’s the description:

You’ve got a blog, a Twitter feed, maybe a Facebook or LinkedIn page. You know how to look at others’, but how do you use them all for maximum effect to achieve your business goals? This seminar will help you define the business objectives you can achieve by using digital media, use the tools to position yourself, get the word out, and, crucially, measure your progress, which usually means: making money. Whether you are a fine art or commercial photographer, this seminar will help you do it better.

March 9th, 2010

Off to We Media, Miami

Dorian will be headed to ‘We Media’ in Miami tomorrow morning. There, he’s to (finally, for those who’ve been waiting) talk to AP CEO Tom Curley, on camera, and the following morning to Aki Hashmi of AllVoices.com.

February 3rd, 2010

Email is Far From Dead (and other recent writings)

Samples of recent writings on the digital media business and what you need to know:

Email is Far From Dead (MediaShift.org)

Oh, and The Children Are On Email, Too (MediaFlect.com)

For Kindle, iPad and e-Readers, Openness is Key (Poynter’s e-Media Tidbits

Young Online Newspaper Audience Dropping; Older Consumers Adopting Social Media (ibid)

Why Android Should Matter to Media (op. cit — sorry, can’t resist)

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