Paid Content 2012
Dorian is Tweeting (@dbenk) and covering the paidContent 2012 conference on May 23.
Meanwhile, on MediaFlect
Dorian is Tweeting (@dbenk) and covering the paidContent 2012 conference on May 23.
For Internet Week in New York, Dorian (@dbenk) attended at IAB Innovation Days and Federated Media’s Conversational Marketing summit and Tweeted from them ((#cmsummit) and #iabid) . Friday, he co-hosted The MediaTwits, the weekly podcast of our client PBS MediaShift covering media and technology, with MediaShift founder Mark Glaser, from Innovation Days.
The podcast is available on MediaShift in the right column.
UPDATE: Adding a link to a piece Dorian wrote just published that features a lot of what happened at Collab/Space: “Collaborating for Dollars: How to Raise Revenue With Others.” On our client, PBS MediaShift.
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Collaboration has been growing in journalism (and media in general), and Dorian is attending two collaboration events in the Bay Area. One, Collab/Space, is part of the launch of Collaboration Central on our client PBS MediaShift, and is happening at U.C. Berkeley’s Bowman Center. (The hashtag: #collabspace ?) Luminaries such as investigative journalist and Berkeley educator Lowell Bergman, U of Arizona’s Dan Gillmor and MediaShift’s Mark Glaser will also be there.
The other event, TechRaking (#techraking) is at Google’s headquarters on Thursday, in Mountain View, CA. It’s being run in part by Spot.us founder David Cohn and will apparently focus more on the technology that has facilitated so much of the collaborative work that is possible today.
Here’s a piece Dorian wrote on Google’s privacy issues more than 5 years ago. Seems particularly pertinent with what’s going on now.
Dorian had a great time today talking about “The ROI of Social Media” at Columbia Journalism School’s Social Media Weekend (#smwknd). Many asked if the presentation would be available. Yes, here it is.
Dorian will be introducing VC extraodinaire Fred Wilson, for his keynote address on Friday evening to kick off Social Media Weekend in NY. Great to have one of the highest-profile investors around talk at the Columbia J-school about what makes it all work. (Sorry, no seats available for tonight, though there are spots for the rest of the festivities.)
On Saturday, Dorian will be presenting on “The ROI of Social Media”: How can you measure whether what you’re doing to be part of the Twitter, Facebook and every other “conversation” is actually worth what it’s costing you?
Once again, Dorian appeared on the Word of Mouth program on New Hampshire Public Radio, defending his position that journalists can benefit from learning about the business side of editorial. The discussion began with a post he wrote on PBS MediaShift, for which he is a frequent contributor (and which is also a Teeming Media client). Though newsrooms are traditionally divided between editorial and sales, Dorian suggests reporters tear down the wall — it just might help save the industry.
Dorian’s been writing about media, business and technology — as usual — and has launched a new series business models for media on PBS MediaShift. You can find links to all of his writings at this Delicious link, or use this RSS feed.
Meanwhile, here are few of the most recent:
* 6 Tips to Support Digital News Through Advertising
* E-Book Publishers Must Provide Flexible Access to Avoid ‘Media Hell’
* 5 Questions Publishers Should Ask Before Committing to a Social Platform
Wednesday, September 21 · 7pm – 9pm
Location:
Storyville (formerly The Saint)
90 Exeter St.
Boston, MA 02116
(617) 236-1134
This mixer, co-hosted by MediaShift and the ONA, is sponsored by the CUNY Graduate School of Journalism.
Please RSVP for the event with this form.
(Note: You don’t have to be registered for the #ONA11 conference to attend the mixer.)
Dorian was again on NHPR’s “Word of Mouth” program with host Virginia Prescott, talking today about Kids & Media, spurred by the PBS MediaShift special he contributed to. (The archived audio should be available by the evening of Aug. 15.) It’s a new world for parents, different from even a couple of years ago. Here’s a list of the stories links from the MediaShift special page:
> Screen Time for Kids: Balancing Fun, Learning, Media Creation by Tina Barseghian
> How to Control (Or At Least Influence) Children’s Media Access by Dorian Benkoil
> The Parent Show: Will Augmented Reality Be Our Kids’ Reality? by PBS Parents
> The Literacy of Gaming: What Kids Learn From Playing by Aran Levasseur
> Glaser & Son Dissect the Best Screens for Kids by Mark Glaser
> Twitter Chat: How to Avoid Ads for Kids, Share Meaningful Media Moments moderated by Mark Glaser, with guests Courtney Lowery Cowill from MediaShift, Caroline Knorr from Common Sense Media and Tracey Wynne from PBS Parents.
> When Should You Introduce Your Child to a Smartphone or Tablet? by Laura Lewis Brown of PBSParents
> Overexposed? Baby Photos in An Age of Facebook by Courtney Lowery Cowgill
> A Parent’s Guide to Streaming Video by Chris Pursell.
Dorian also talked about Google+ and buying Motorola.
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